LegalZoom vs. Rocket Lawyer: A Tale of Two Legal Services

People are turning more and more to the internet for research, information on news stories, sports scores, movies reviews, and even advice on health care.

One of the most critical areas where people are beginning their search is when it comes to legal issues.

They will look up answers to questions involving their state law or try to find a pre-formatted legal document that can be completed with the online legal service providers.

LegalZoom vs. Rocket Lawyer

The two leading companies that come up in these searches are Rocket Lawyer and LegalZoom.

Both companies offer registered agent service from straightforward wills up to incorporation documents for small business owners.

Although these services may seem similar, there are some distinct differences between them, which should be considered before making any decision.

LegalZoom was founded in 1999, and since their launch, they have been one of the leaders in online legal services.

Rocket Lawyer has been a company built from the ground up by computer programmers, entrepreneurs, and lawyers who wanted to create an easier way to access legal information and documents online without paying high prices for services.

Rocket Lawyer Features

If you are looking for a business formation service or estate planning documents, Rocket Lawyer’s legal documents library is the place for you.

With their Legal Guides section, you can find information on almost any topic, including incorporating a business, hiring employees, buying property, and even teen driving laws in your state.

This company also has its blog with articles written by experts containing information relevant to many different areas of law.

The other added benefit that this website offers is an extensive list of self-help forms that are easy to navigate through and get started filling out online right away.

Pros and cons


  • The website is very visually appealing and makes it easy to find forms or information on legal issues.
  • It offers both state-specific legal documents as well as general legal guides for many different areas of law.
  • The company’s blog offers exciting articles written by expert lawyers that are also kept up to date with the latest news in each field of law.
  • You can purchase a membership as either an individual or as a business.
  • Membership is risk-free for seven days, and they will refund your money if you are not satisfied with the website.
  • There is also a lawyer directory available where you can find a lawyer in your area that specializes in whatever legal issue you may have.


  • It does cost more than other websites, which only offer general forms rather than state-specific documents.
  • The information on their blog is not updated weekly, so it lacks current news stories relevant to many different areas of law.

LegalZoom Features

Being established almost ten years before Rocket Lawyer, LegalZoom has gained quite the reputation over the years for being one of the leading companies when it comes to legal documents and services.

This website is one of the best for getting state-specific legal forms for whatever issue you may have.

Pros and cons


  • You can purchase state-specific legal documents with ease.
  • Has an easily navigable website so you can find what you are looking for as quickly as possible.
  • They offer both business and individual memberships, which is a plus if you buy multiple documents over time.
  • The membership fee is reasonable, and since the company started in 2001, they have had an almost perfect record when it comes to customer satisfaction.


  • The website isn’t very aesthetically pleasing and has a lot of small text and links that can be difficult to read.

LegalZoom vs. Rocket Lawyer: Which one should you choose?

For someone who needs general information on the law or doesn’t want to pay too much for state-specific documents, either service will work well for you. Still, if you are looking for something specific like incorporating your business or purchasing a property, then Rocket Lawyer is your best bet.

LLC Services: Rocket Lawyer vs. LegalZoom

Both websites have a good amount of information on limited liability company (LLC) formation services and the different types that exist. Still, LegalZoom offers an “LLC Package” for $89.95 (includes state-specific forms such as articles of incorporation, operating agreement, and minutes) where Rocket Lawyer only provides the name registration, which is not included in this cost.

Basic Plan Comparison: Rocket Lawyer vs. LegalZoom

Both these websites offer a free one-month trial, but when it comes to the Basic Plan, LegalZoom is $17/mo cheaper than what Rocket Lawyer charges at $37.95, where Legal Zoom’s plan only costs $19.99.

Annual Plans Comparison: Rocket Lawyer vs. LegalZoom

As for an annual subscription, you can get up to 10 documents per month (saves you about $5) on Rocket Lawyer under their Business Plan, which will cost you $119 per year compared to Legal Zoom’s Personal Plan, which is far more limited in how many forms you receive for only $69 per year (a total 50% difference).

Middle Plan Comparison: Rocket Lawyer vs. LegalZoom

You can get unlimited documents on both websites for a middle subscription plan for roughly the same price. However, the specific amounts will vary depending on how many forms you need.

Both sites also offer a discount if you pay yearly instead of monthly, so this is always something to keep in mind when comparison shopping for an online lawyer service.

Top Plan Comparison: Rocket Lawyer vs. LegalZoom

As for unlimited documents on the websites’ top plan, they both offer the same features and different payment options, but it is essential to remember that you will receive complete forms from LegalZoom. In contrast, Rocket Lawyer’s limit of 50 documents per month is still a lot in most cases even though you have to pay extra for extras.

Rocket Lawyer vs. LegalZoom: Customer Reviews

Both websites have hundreds of reviews on each site, with the first company having close to 13,000 and the latter having over 8,000. It is hard to determine which service has more satisfied customers as they both currently hold a 5-star rating (although only LegalZoom has enough reviews to be shown). Still, some differences can be drawn from each company’s negative thoughts.


  • Customers complain about receiving forms that are outdated or similar ones after paying for current conditions.
  • There were also complaints about customer support being slow at times, so it is essential to plan out any future legal needs before purchasing documents if you have issues later down the line with your account.

Rocket Lawyer:

  • Customers were unhappy with the customer support, and most people who had issues didn’t receive a reply.
  • Many reviews talk about how they tried emailing multiple times without a response, so if you have an urgent query, then this is not the best site for you.

Rocket Lawyer vs. LegalZoom: Review Ratings Comparison

The Better Business Bureau currently holds LegalZoom with an “A” rating but has only received three complaints in the past three years, while Rocket Lawyer’s BBB page shows no rating solely because they have failed to submit.

Included Features


  • Includes over 50,000 business products and services
  • Sell items on eBay directly from your LegalZoom account

Rocket Lawyer

  • All types of unlimited legal documents are available online for fast delivery
  • 24/7 free lawyer consultations on new accounts with Rocket Lawyer’s business plan

Customer Service


  • Call center available 24/7
  • The live chat team can be reached during weekdays from 8 AM-11 PM EST and weekends from 9 AM-10 PM EST.

Rocket Lawyer

  • Available Mon-Fri 6 AM – 6 PM PST, Sat 7 AM – 4 PM PST, Sun 8 AM – 3PMS PST

App Accessibility

LegalZoom is accessible through the website, while Rocket Lawyer is accessible through iOS and Android.

Both have an easy-to-navigate interface, but it seems that Legal Zoom’s system takes up less of your screen, so you do not need to scroll as much when looking at documents.

Both services are also filled with features that make finding any legal forms you might need to complete a task is more accessible.

  1. LegalZoom: Offline Mode allows you to save documents offline so there is no data usage while looking for them. This saves a lot of phone battery life, too, because the app does not have to use up all your priority pictures while trying to retrieve data
  2. Rocket Lawyer: Call on the go with their accessible mobile interface letting you chat with an attorney outright if needed at any time of day (although it seems that LegalZoom has more features for this)

Ease of Use


  • The search interface is easy to use, and it seems that clients have a lot fewer difficulties searching for materials when compared with Rocket Lawyer.
  • This allows you to easily save the documents you believe will be most helpful in the future so you can access them without having to remember all of their names beforehand.
  • With LegalZoom, once your document is ready, downloading it only takes a click and then you just need to enter your email address before it can be sent off.

Rocket Lawyer

  • Users believe this website’s design has not been updated since 2001 or earlier which makes for a very frustrating experience when trying to do anything because there are no hover features or any other modern functions; some legal forms may even refuse to fill out on some browsers.

LegalZoom is Best For

People who do not have a pressing issue that needs to be solved right away and can wait a few days/weeks for a response from customer service reps.

Legal Zoom’s state filing fees are considerably more affordable than Rocket Lawyer’s but it seems as though there is not as much customer support available if you should need it.

Rocket Lawyer offers free consultations with an attorney which can be helpful as well depending on your situation.

Rocket Lawyer is Best For

People who need legal help ASAP. Rocket Lawyer is available for free consultations with an attorney which can be helpful if you have a legal issue that requires immediate attention so there is no waiting time before being able to speak with someone on staff.

A lot of their service are also offered at no cost but some require the upgrade plan in order to actually receive them.

Which Service Has Fewer Upsells?

Rocket Lawyer’s free plan offers access to many features for free while LegalZoom does not offer any of it without the upgrade.

This is an advantage for Rocket Lawyer because you can receive all that you need without having to pay anything extra, even if you do not actually end up using their service.

On their upgraded plans, LegalZoom has a lot more available options but it may be difficult to pick and choose which ones are most useful to you depending on what type of documents you will need.

Do These Services Share My Information With Third Parties?

Neither service shares any information with third parties although Legal Zoom has the policy that they may share clients’ personal information in certain circumstances.

Does Either of These Services Have a Refund Policy?

Both services have a refund policy in place if the client requests one within a certain window of time.

Legal Zoom has a policy that they will return any fees when their service does not complete the task you hired them for while Rocket Lawyer will allow you to cancel your subscription at any time.

What Firm Do These Services Connect Me With?

Both services connect their users with different firms but they are both not “lawyers” or attorneys, meaning that they may not all necessarily have your best interest in mind during the process of working on your legal needs-these companies get paid from your final fee so depending on how much you pay, they may agree to take less time with your case than if you were to hire an actual attorney.

Legal Zoom lists all of the attorneys’ names on their website while Rocket Lawyer leaves this information out so it is unknown who exactly will be working on your case until they contact you.


In conclusion, both websites offer everything that most customers will need when it comes to documents and ongoing legal advice, but when it comes down to choosing between Legal Zoom vs Rocket Lawyer there are some key factors that would make one service more advantageous over the other depending on what your needs are.

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